A woman is suing EOS, the popular, circular-shaped lip balm, claiming its lip balm causes skin to crack, bleed and blister.
Rachael Cronin filed the class action suit against the EOS on Tuesday, January 12.
The suit says that “(Ms. Cronin’s) lips became substantially dry and coarse, what Ms. Cronin describes as feeling like ‘sandpaper,’ causing her to apply more of the balm on her lip to achieve the results of becoming ‘sensationally smooth.’”
“By the next day, Ms. Cronin’s lips and surrounding skin area had severe blistering and rashes causing her to seek medical care.”
Cronin says that within hours of applying the balm, her lips felt like “sandpaper,” and after she reapplied the product, her “lips did not become smooth, and began severely cracking on the edges causing flaking and bleeding from the cracks.” The following day, the lawsuit claims, Cronin’s “lips and surrounding skin area had severe blistering and rashes causing her to seek medical care.” Cronin claims the condition lasted for 10 days and that she was in “severe shock and panic.”
It also claims that EOS brands itself as “healthy, as a cure for celebrity problems, and as a travel companion” in viral campaigns that feature celebrities like Britney Spears and Kim Kardashian.
Her lawsuit also claims that after she shared photos on social media of her outbreak, she was contacted by numerous other “individuals who shared their experience and health problems”.
“Some of you may have seen reports of a lawsuit filed against our company. We wanted to be sure that you, our valued customers and fans, know that the health and well-being of our customers is our top priority,” the company posted on its Facebook page. “Our products are safe to use, are made with the highest quality ingredients and they all meet or exceed all safety and quality standards set out by our industry. An independent laboratory puts each of our products through a battery of rigorous testing to ensure this is the case. For these reasons, we firmly believe this lawsuit is without merit, and we will continue to create new and exciting products that delight our customers. Thank you. EOS.”
Cronin is represented by attorney Mark Geragos and is seeking damages and corrective advertising in the lawsuit.